Take Advantage of the Rapidly Expanding ABA Therapy

and Mental Health Industry by Joining Genesis Franchising today.

Why Franchise?

Genesis is the only proven franchise system in the world to address the growing ABA market with proprietary software that allows for absentee ownership
Market cap: As of January 2024, the US applied behavior analysis (ABA) market was valued at $4 billion and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2032. The ABA service provider market is estimated to be around $7 billion, with a total addressable market (TAM) of $50–70 billion.

The ABA market is segmented by:
• Application: Autism spectrum disorders, education/training, and anxiety
• Age group: Children and adults
• Provider: Home-based therapy, center-based therapy, and community-based therapy

The autism disorder segment is the highest revenue-generating segment in the ABA therapy market and is expected to grow significantly. This is due to the increasing prevalence of autism spectrum disorder (ASD), greater awareness of the disorder, and reduced social stigma.

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Genesis Franchise Training for New Owners

Ready to learn how to open a Genesis Center. Once your have been awarded a Genesis Franchise and signed a franchise agreement, you will begin our pre-opening process.

These preliminary steps include important tasks for opening your franchise which are tied to crucial training objectives. First we will help you identify a good market and utilize local agents to help find, design and negotiate your new location. A typical Genesis location will be anywhere from 4000-9000 square feet.

We will help find insurance carriers for referrals which will be most of your customer base. Training in our time-tested methodology and culture will begin with 10 full days for corporate training experience in either of our Northern California or Missouri locations.

We’ll cover a range of topics, including FirstPath technology training to get you familiar with the day-to-day tasks of running or overseeing a Genesis franchise. Our training comes from 20+ years of expertise in the franchise and ABA development area’s.

After your first part of training is complete and your location is fully built out our team of launch experts will be there on site at your locations for an additional 2 weeks to ensure that you’re correctly applying everything you’ve learned and you are ready to start helping people.

We will also help you train your staff during the opening. You will need to hire 1 BCBA per clinic to oversee everything.

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Ongoing Support

The support doesn’t end once you’ve opened your business. We are just getting started!We want to help you make the most of your investment by keeping your business running efficiently. We’ve developed a number of franchise training and support resources that make it simple to keep things going.

An easy-to-use point of sale system, marketing materials that are simple to customize, and a comprehensive operations manual are just a few of the resources our franchisees utilize every day.

Of course, we work to keep an open line of communication so that franchisees can contact us with questions when they need a little extra help. Our expert operational advisors will be there for the life of your franchise to help you scale your business and address with ongoing concerns.

Finally, our franchisees can look forward to regular ongoing professional development opportunities in the form of email updates, online training, conferences, and more!

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Turnkey Investment

Franchise Fee

This one-time only payment is due when you sign a franchise agreement with Genesis. The full value is currently $60,000, which covers many key items, like help with location selection, lease negotiation, and site build-out, initial training, assistance with staff recruitment and training, access to our suppliers, startup marketing kit, and help with the ramp-up and launch of your ABA center.

This amount is based on a number of factors, including the complexity and uniqueness of the franchise model, the company’s cost for acquisition, development, and granting franchise, and the expected ROI of the business.

Liquid Capital

Liquid capital includes assets that are readily available to keep your business financially stable until you begin to generate profit. We require all our franchisees to have a liquid capital of approximately $150,000 that is in-the-bank, non-borrowed, and ready to invest. This amount should cover construction costs, rent, wages, advertising, and other costs associated with starting a business.

We encourage our franchisees to have more on hand to make sure the venture doesn’t cause a strain on personal finances. The more liquid capital you have, the more smoothly the startup process will go. Financing options are available for candidates with over 150k in Liquid.

Total Investment

The total investment to open up a single Genesis franchise will range from $175,000 – $400,000. The range is wide because a number of factors come into play, such as the location of the franchise, local demand, regional rates for construction, rent, supplies and equipment, and other relevant elements.

This amount should be enough to cover all the requirements and expenses involved in starting a restaurant business. Some of the expenses you may encounter before your grand opening include insurance, fees for consultancy or legal services should you choose to acquire them, and lease deposits.

Royalty Payments

As a Genesis franchisee, you’re required to pay royalties per month. A month after the launch of your business, you will contribute 6 percent of your gross sales revenue to royalties. This will cover the resources and ongoing support you will receive from our brand and corporate team.

These include access to our suppliers, marketing and advertising, recruitment and human resources, management support, new developments with the brand and our offerings, and other services you’d need throughout the agreement.

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Genesis Franchise

Explore a rewarding franchise opportunity in the mental health industry, specializing in pediatric behavioral care for children and individuals with autism and developmental needs.

Contact Us

Jeff Thompson
(209)678-5876
jeff@genesisfranchising.com
135 S. Center Street
Turlock, CA 95380